Dominating the search engines is something that every UK business strives to do and it is no surprise why when you realise that around 95% of all clicks are done on the websites that are on the first page of any Google search. In fact, the top three organic search positions actually take as much as 60%-70% of those clicks, meaning if you manage to get into the top few listings on Google, then your business can really boom!

Content marketing is one of the most effective ways to market your products and services to your customers online while also helping your search ranking. You see, Google absolutely loves content and the more fresh, unique and interesting content it can find on your website, the more relevant it will view your pages and the higher it will rank your website in its search engine results pages.

Not only that, but each page of content can be seen as a doorway to your business. Every new page of content that you create is another page that can be indexed by Google and can effectively be found by a potential client, clicked on and read. The more content marketing you do, the more of these pages you have, the more “doorways” you have indexed and ranked and therefore the more chances you have that someone will stumble over your information, find it of interest and lead on to purchasing one of your products or services.

The thing with content marketing is that you do need to be careful with what you create.Creating lots of sales pages ramming your products down people’s throats is not very effective and writing content for the sake of content is also rarely a good idea for either your customers or Google.

Creating the right kind of content that is informative, has a gentle leaning towards your product and services and also has the right keyword saturation does require some knowledge and experience. It is also very time consuming to come up with a constant stream of fresh content that Google and your customers will like. Therefore, it is sometimes advisable to possibly use a professional content marketing service from people like GB Web Marketing that have the specialist experience in creating good quality content that can draw in new visitors and then gently convert them into customers.

For more information about GB Web Marketing content marketing services please leave a comment below or visit the content marketing page.

Chris Griffin
Chris Griffin
Chris has been a Digital Marketing Consultant since 2005. Since 2007 he has specialised in Search Engine Marketing, both Paid Search and Organic SEO. He has an excellent record of helping businesses of all sizes, both in the UK and overseas, to achieve their online marketing goals.

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