Paid Search Marketing (Pay Per Click Advertising)
Pay Per Click (PPC) advertising allows you to reach your potential customers at the exact moment that they are looking for your products or services. Griffin & Black Associates is a Google AdWords Professional Company and we have Google AdWords Qualified Professionals available to both set up and manage your PPC marketing campaigns for you.
By using Griffin & Black Associates for your pay per click campaigns you will:
• Set up the correct conversion structures and landing pages for your PPC campaigns
• Have effectively written and compelling PPC adverts
• Receive monthly reports to help you better understand the campaign effectiveness
• Use day parting strategies (only show your ad’s at the most effective part of the day for your business)
• An analysis of your PPC competitors
• Professional keyword / keyword phrase research
• Creative testing and continuous improvement
• PPC advertising spend and bid management
• Lead conversion tracking analysis (e-commerce websites only)
Why choose Pay Per Click Advertising?
• PPC advertising is cost effective and you only pay the click cost when people actually click on your adverts
• The results are accurate and measurable
• You can get immediate (within 15 minutes) search engine visibility
• The only form of advertising that allows you to target people actively looking for information about your products and services
So what does it cost?
Our current PPC fees are:
• Initial keyword research and campaign set up (includes installation of Google Analytics) – £275 + VAT for 1 search engine, £425 + VAT for 2 search engines and £525 + VAT for 3 search engines
• Monthly administration fee (includes monthly reporting) – £175 + VAT or 20% of the monthly advertising spend, whichever is the higher
• Monthly Advertising paid direct to search engine by client.
We ask all our pay per click clients to commit to us for a minimum of 6 months, thereafter we will continue to manage and improve your pay per click campaign on a rolling monthly basis. Prices are subject to annual review on 1st January each year.
We recommend that a dedicated landing page is created to maximise the success for each of our managed pay per click campaigns and we would be happy to provide a written quotation on request.
Contact Us today or call us on 01293 822755
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