Website design is a continuously evolving industry.  What was fit for purpose 5 years ago can now be regarded as a ‘bit of an antique’ compared to the latest websites being launched onto the internet.

In addition to the new enhanced functionality made available by the latest internet technologies, today’s websites tend to look cleaner, sharper and are overall far more aesthetically pleasing.

Most new websites are also designed with the user in mind, not the business owner, and as such they are much more effective in converting website visitors into customers.

We detail below a few of the major trends that we are seeing in website design:

More Interactivity

Websites being built today have much more interactivity.  Switched on web designers such as WSI IMS are smarter and more commercially aware enabling designers and developers to collaborate to give your website visitors a more unique experience.  With our latest e-commerce websites, the products that your visitor was interested in the last time they visited the website will be displayed when they return, which immediately draws them into the website and saves them having to re-key all the information.

Social Media

In the past only the websites of major brands included things like podcasts, webinars, videos, and links to their social media channels.  Today websites for businesses of all sizes include a vast array of social media icons with considerations such as where your YouTube videos will be displayed needing to be factored in to the new design from the very start of the project.

Our website clients, whether they run a small business from their home or are part of a huge international organisation, are fully aware of how important their website is in creating a feeling of trust and authority online and they quite rightly expect their designers to give them all the tools they need to compete effectively online.

The influence of print

An exciting trend in the web design industry is the shift to websites and blogs which base their design on printed magazines. The influence of print design on website design has become apparent in the increasing number of “blogazines”.  These are blogs where new blog posts have their own colour scheme and layout, similar to articles in a magazine.

If you would like more information about Website design and development trends, please leave a message below or visit WSI IMS – WSI Digital Marketing Services for businesses in Surrey, Sussex, Kent & throughout the South East of England.