Website traffic statistics are, in our view, the most valuable measurement systems available to you to measure how effective your blog is. Your website analytics software will give you almost immediate feedback on how each blog post has been being received by your readers.
Almost all the website analytics packages (Webtrends, Google Analytics, Omniture etc.) will give you the information you need to both build your blog readership and help you to create your ongoing online strategy plan. Many of the hosting packages from popular website hosting companies include some sort of statistics that you can view and analyse and these will give you basic information about traffic but these statistics are rarely accurate and should not be confused with genuine website analytics software.
Your website analytics will tell you if your blog or website attracts any traffic. You can also see whether the links included in your blog content are referring any traffic to your site (i.e. backlinks). You can use your website analytics as a tool to find out what your visitors find most interesting in your blog / website.
Things to look for in your website analytics include:
Other things to look out for include which postings are generating comments and what questions are being asked? These questions could make great topics for your future blog posts. Check Technorati for inbound links to your blog – So that you can connect with or respond to someone who has just linked to your blog.
Always try and write good quality, interesting content and blog about the subjects you are most passionate about. Post to your blog on a consistent schedule and invest time in the blogging community by participating in other blogs relevant to your industry. Make use of website analytics to measure the progress of your blog as well as your website – you will be pleased you did.