The ultimate goal for any SEO campaign is to drive more traffic to your website. It is an accepted truth in the SEO world that organic search results are much more effective at converting visitors to sales than paid search. Some business people we meet just refuse to click on those sponsored ad’s and will always click on the ‘free’ organic results on the left hand side.
People tend to trust those websites that appear in the organic search listing far more than those who achieve page one rank via paid search. Most internet users know that the organic search results are highly ranked because of the quality of the content on those websites and the relevancy of that content to their search term.
People also know that the search engines will usually place ‘reference’ or authority sites at the top of their rankings.
This post is the first part in a short series. In this post we will discuss the ‘Do’s’ of SEO’ i.e. what you should do to optimise your website.
WSIIMS 12 point approach to SEO
Finally, try not to get ‘paranoid’ about trying to optimise your website for the search engines – always try and optimise your website from your web visitors perspective. Remember search engines will not be buying your products and services, your website visitors will!
Part 2 in this series will be covered shortly in another post and the topic will be ‘The Don’ts of SEO’ – what you should never do in your website.
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