Congratulations! You made the decision to enter the world of blogging a couple of months ago but how do you know whether it is a success or not? Which of your blog posts has had the most readers? Both of these questions can be answered by looking at your web analytics for the period.
In order to answer the question ‘is my blog a success?’ you need to have defined a few parameters first:
What is the purpose and objective of your blog?
All internet marketing initiatives should have a defined objective and your blog is no different. It is a well know fact that a blog that has been created with a specific target audience in mind will build a much larger online following than one that tries to appeal to all. Visitors will return to your blog if they see what they like when they visit for the first time. A loyal online following can be achieved if you always post good quality content on topics that appeal to your audience. Your content should add value to your audience and it should always be around your core expertise – in our case all our posts are about one or other aspect of internet marketing.
How much feedback have you received
Blogging should be a two way exchange – not a monologue. How much feedback has your blog generated? Another proven blogging fact is that the more interesting and informative your blog posts are, the more feedback you will receive. Use your analytics output and the feedback data to help you identify which of your posts have been the most popular. Once you know this you can write more posts on the most popular topics – give your audience what they want.
Blog success yardsticks:
Whilst not intended as a definitive list, the following can be used to help you determine how successful your blog is:
To truly determine whether a blog is working for you or not it needs to be measured over a sustained period. A good blog requires dedication and effort. If you cannot resource it properly yourself you should consider outsourcing to a professional internet marketing company such as WSI IMS. Like most things in life, online marketing success is rarely achieved overnight.
If you would like more information about Blogs or any other aspect of internet marketing please leave a comment below or visit WSI IMS – WSI Internet Marketing Services in the South East of England and throughout the UK.