The use of online video by internet surfers has grown significantly in recent years. The stats, which show year on year increased growth, speak for themselves:

  • ↑ 39% in 2007
  • ↑ 46% in 2008
  • ↑ 124% in 2009

It is important that Internet Marketers familiarise themselves with working with Online Video channels like YouTube and Vimeo now,  if they want to convert visitors to those channels  into leads.

Advantages of Online Video

  • Online Video is an excellent brand awareness and content creation tool
  • It is low risk and requires a minimal investment of time and money

Online Video Tips

It is important that your Online Videos are brief (to-the-point) and action orientated. Research shows that those who click Play on your Online Video will hardly ever stay interested for longer than 2 minutes. The recommended video model for Internet Marketing use is to aim to convert your audience in less than 90 seconds. Break your Online Video Content into:

  • A brief introduction (10-15 secs)
  • A 30-45 second overview/teaser
  • A 10-20 second Call-to-Action

Don’t waste time on production quality (unless your Corporate Brand demands it)

Deliver your Online Video Content in a transparent and basic manner. Trying to create a refined production will only introduce added costs and turnaround time. Ask yourself what kind of Online Video will best communicate your message without undermining your brand.

When it comes to Online Video make it your objective to start small and experiment from there. This Blog post is the first in a short series about Online Video so be sure to check back here tomorrow for more Online Video Tips.

If you would like to receive a complimentary copy of the WSI Whitepaper on Online Video Marketing, or any of our other whitepapers please visit wsiims

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