Inbound Marketing is based on the fact that you will gain followers online by providing them with a constant source of good quality content that is of value to them.

Writing good quality content for the Internet, however, is easier said than done and it will take time to build your online reputation as a ‘thought leader’ in your industry.

Only you know your audience well enough to know with absolute certainty what they would regard as ‘valuable information’. So what kind of information generally constitutes valuable content?  Let’s start by taking a look at the 3 points below – then try and decide which one (or more) rings true for your business:

  • Having the CEO engage with the man-on-the-street via a Blog or Social Media account
  • Using a combination of humour and industry-related content as a way to keep people interested
  • Publishing pricing information when no other competitors share that kind of information

Below are a few suggestions for you to try when you’re creating fresh content for your website, blog etc.:

1. Shake Things Up

If you want to get noticed for your content then you’re going to have to do a few things that are different (even out of the ordinary) compared to others in your industry.  Address an unpopular topic and help people solve it. If there are problems with what your industry is selling then there is no question that someone will be looking for a solution – be the first to give it to them!

2. Be a Risk Taker – If the risk is worth it

Don’t be afraid to take a different approach – BUT before you publish content that could damage your online reputation / business, try and think through the worst case scenario – maybe it wouldn’t be that bad after all? Having weighed up the potential downside and being comfortable with the potential risk, go about creating content that not only causes a stir but will also cause people to sit up and take notice of you and your business.

3. Speak to your Audience in their Language

Make sure your Content speaks to your audience using words that they can relate to. If your website / blog has a very specific targeted audience than do use high-tech industry jargon – if it can reinforce your credibility as an expert in your field.  Always aim to create content that appeals to and encourages conversation amongst your followers.

Finally, remember that people who are searching online want to be informed as well as being entertained. If you get your Content Marketing right a few times, people will notice, remark and spread the word to others.  Take this blog of ours for example.  We started our WSI Internet Marketing Business back in 2005 (a lifetime in internet terms!) but this new website was only launched a few weeks ago and through this blog we have already built up a good following, many of whom have sent encouraging messages to us urging us to ‘keep up the good work’.

To take your online activities to the next level please contact wsiims.

Chris Griffin
Chris Griffin
Chris has been a Digital Marketing Consultant since 2005. Since 2007 he has specialised in Search Engine Marketing, both Paid Search and Organic SEO. He has an excellent record of helping businesses of all sizes, both in the UK and overseas, to achieve their online marketing goals.

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