You probably already know that before you decide to hire a digital marketing expert, there are a few preliminary steps you should take. Before any contracts are signed, make sure you have grilled them on the issues and marketing concerns specific to your business’ online needs.  After all, you want to ensure your investment delivers a good return don’t you?

Here are a few questions to ask a digital marketing consultant to make sure you hire one with the right expertise to give your business the ‘world class digital marketing solutions’ you can expect from wsiims to drive growth online!

1. What are your success stories? Asking to see examples of which sites they’ve worked on should be the first thing you ask. Case studies will help you get a feel for the consultant’s past work and illustrate how they’ve helped other businesses with their online initiatives. Digital marketing consultants with sites you’ve heard of and brands you respect are great signs. Also, gold stars should be given to consultants whose SEO work has transformed small businesses into visible search engine contenders. Avoid anyone who is reluctant to pull up examples of their organisation’s work. A true digital marketing expert would jump at the chance to showcase their successes. Stay away from those who try and avoid the issue.

2. What would you do for my business? This is a basic, straight forward question, but one that – if answered correctly – should reflect their knowledge of your website, brand and vision as well as their knowledge of digital marketing solutions that are innovative and multi-layered.  Generic answers and aggressive sales pitches without solutions should be tossed into the “no thanks” pile.

Digital marketing consultants worth hiring will have answers you never would have dreamed of.  After all, that’s why you’re hiring an expert!

3. How much SEO does my business need? A no-nonsense consultant will lay out for you every service they recommend, what it will do for you, and how much your investment will be.  This question will again be a litmus test to figure out how well they know your business and its needs — not to mention how cost-conscious they will be with your marketing budget.

Ideally, you and your digital marketing consultant should share a goal to get the best return on investment as possible.

Hiring a digital marketing consultant should be an experience that benefits your business while providing you and your team with an education in SEO. The best consultant will meet you armed with information and world class business solutions for your website. To talk to a Digital Marketing consultant about your SEO needs today, contact wsiims.

Chris Griffin
Chris Griffin
Chris has been a Digital Marketing Consultant since 2005. Since 2007 he has specialised in Search Engine Marketing, both Paid Search and Organic SEO. He has an excellent record of helping businesses of all sizes, both in the UK and overseas, to achieve their online marketing goals.

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