SEO for all Sussex businesses must involve article marketing. Although article directories have lost a small amount of value after the release of Google Panda, writing articles for article directories still remains a relevant strategy, and it still provides a viable solution in terms of traffic generation.

If you have a blog or any content that promotes your products or services posted online, we recommend that you supplement it with article marketing, because a properly implemented content marketing strategy will provide your business not only with some SEO value, but also with that much needed boost in highly targeted traffic
The following are some tips on carrying out a successful content marketing campaign

“Hitting the exact keyword” – It can’t be stressed enough. Keyword optimising your content is the biggest consideration that you will have to make when you want to dominate the search engine marketing game. There are two-fold benefits to optimising your articles for the right keywords.

First, it lets the search engines and readers know exactly what your article is about. Second, it positively influences the pagerank or popularity of your site.

So before you churn out those first few sets of articles for your site, be sure to take time to research and  identify the right targeted keywords that are highly relevant to your site.

Quality first
Every strategy for SEO for Sussex business should have quality as the top priority. As they say, content is king, but a high quality content is everything.  High quality articles are those that can effectively generate interest and address the readers’ problems.

Seduce readers

One of the main goals of content marketing is to draw visitors into your main site. That’s why you should try to be informative and provide as much value as you can, but don’t reveal too much. Otherwise, there wouldn’t be any reasons left for them to visit your website!  Grab them with an effective call to action on the article’s Resource Box. Here, don’t just inform your readers where they can find you. Attract them by telling them there’s more in store for them on the other side.

Every SEO strategy for any Sussex business will become more effective if these bestpractices for content marketing are followed consistently Content Marketing services please leave a comment below or call us on 01293 822755

Chris Griffin
Chris Griffin
Chris has been a Digital Marketing Consultant since 2005. Since 2007 he has specialised in Search Engine Marketing, both Paid Search and Organic SEO. He has an excellent record of helping businesses of all sizes, both in the UK and overseas, to achieve their online marketing goals.


  1. kathleen Flannery says:

    Straightforward, helpful practical advice which I will keep and put to good use.

  2. Keith says:


    Thank you very much for these excellent tips and advice. I am still new to content marketing and devouring every little bit of knowledge that I pick up, so to speak! 😉 Thanks again! 🙂

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