To have your website included in Google’s first page of organic search results for your keywords is far from being easy.  However, by having a well planned and active online marketing strategy it should be possible to achieve good search rankings to achieve good rankings as well as creating a strong online brand and solid reputation for your business.

It is not just a question of achieving page one ‘status’ however, for your website to become a positive asset for your business and gain maximum results you need to think about where your website needs to be positioned in the search results to attract your target market.  In effect therefore there are two ‘types’ of search engine position to consider:

  • Position for Search Engine Optimisation (SEO)
  • Position to target your buyers

Types of positioning

Search Engine Optimisation: Every business owner would like to see their website at the top of the search engine results. Being on the page one of the search results will definitely have a huge impact on the number of people who will visit your website. It is vital that you select targeted keywords and keyword phrases that are the most appropriate for your core products and services.

Target the best buyers of your products and services: A scattergun approach rarely works – do not try to sell your services to everyone or you are likely to succeed in selling to no-one.  You need to have a clear view of who your ideal buyer is and knowing this you should keep your focus on your best buyers.  It will take some initial research to identify your ideal customer, but if your business is based in the UK WSI IMS can help you with this. 

Your best buyer is likely to be interested in what you offer and ready to buy now.  Find out what are they looking for and review the social networks to see what questions are being asked about products and services similar to yours.  If your prospects are asking questions, answer them! 

If you take the time to research your target market you will definitely have a better understanding of exactly who you want to target, which will give you a clear advantage over most of your online competitors.

Most people who search on Google or one of the other search engines will only focus on one thing at a time – i.e. what they are looking for at that moment.  If you present too many options for them they are likely to go elsewhere.  The truth is that most people who use the internet use it for convenience and best results are achieved by those businesses that keep things simple. By keeping it simple and making sure you can provide answers to the questions your target buyers are asking you are well on the way to achieving internet marketing success.

If you would like more information about internet marketing or online strategy planning please leave a comment below or visit WSI IMS – WSI Digital Marketing Services in the UK.

Chris Griffin
Chris Griffin
Chris has been a Digital Marketing Consultant since 2005. Since 2007 he has specialised in Search Engine Marketing, both Paid Search and Organic SEO. He has an excellent record of helping businesses of all sizes, both in the UK and overseas, to achieve their online marketing goals.


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