Social Media Marketing is one of the most effective online marketing tools available today for Surrey & Sussex based businesses.

Every business should include Social Media Marketing (SMM) in their online strategy planning.  Why is SMM so important? Social Media Marketing is important because your customers and your competitors are already using it, even if you are not…every day.

What is Social Media?

Social Media includes social networking, micro blogging, blogs, networking, photo sharing, video sharing, content sharing, collaboration pages such as wiki pages, etc.  Social Media includes the main Web 2.0 channels such as Twitter, Facebook, LinkedIn, YouTube and many more.  Social Media is all about creating a two-way interaction rather than a one way monologue.  It involves conversing with your customers and prospects to build trust and awareness and create / enhance your online brand reputation.

Why Should Surrey & Sussex Businesses use Social Media?

1. Your customers and prospects are using it: There are literally millions of people who are participating in social networking sites, reading blogs, watching videos and listening to podcasts every day.  These people are from all walks of life and include your customers, your prospects and your competitors.

2. Your competition might be using it: More small and medium-sized businesses are stepping on the social media bandwagon.  Try searching on the popular social media channels for your competitors – you might be surprised at just how many Surrey & Sussex Businesses already have a social media profile or two!

3. It is cost effective: Most of the social media channels are completely free to use, which means that you can reach your targeted audiences without having to pay anything.  If this sounds too good to be true, it is – achieving Social Media success does take time and effort but the benefits you can receive will far outweigh the costs involved, even if you enlist the help of Social Media professionals like WSI IMS.

4. Generate Website Traffic: Using Social Media Marketing can drive huge amounts of traffic and back-links to your website or other online profile (e.g. your blog).  Social Media is not just popular with your readers, the search engines give high importance to links from some of the social media channels.

5. Extending your reach: Social Media Marketing can introduce you to new prospects outside your normal catchment area – not just prospects from outside the local Surrey & Sussex areas but also from further afield.  Traditional media generally reaches a different audience than social media.  Social Media Marketing is also much more measurable than traditional media marketing.  You website analytics software will show you exactly what traffic and business your social media marketing efforts have produced for you.

There are thousands of Web 2.0 channels and options available for you to market your company online.  What is really exciting about Social Media Marketing for Businesses in Surrey & Sussex is that it can give your company the opportunity to be recognized as the leader in your market and niche.

For more information about our Social Media Marketing services please leave a comment below or visit WSI IMS – WSI Digital Marketing Services.