Did you know that regular blogging can significantly improve the search engine rankings for your entire web domain?  In addition your blog posts are an excellent way to both attract targeted traffic for your website and also allow you to create back-links for your website.  Here is how it works:

  • Blogging enables you to add fresh, new, keyword rich, good quality content to your website on a regular basis.  Each blog post you add is effectively adding another page of content to your website!  Google and the other search engines like to see larger websites with lots of good quality content  and they will generally rank these larger websites higher in their results
  • Your blog posts should be written with original and interesting opinions as these are more likely to attract links from other blogs which, in turn, will create new inbound  links to your  website.
  • Most blogs have the benefit of RSS (Real Simple Syndication) which means that as soon as you publish a new posting, visitors will know about it and will start to arrive to read your new blog post within minutes.  You no longer have to rely on the search engines to find your content before it can start to drive traffic to your website.
  • Make sure you link to the most appropriate and relevant pages in your website by using keywords in the anchor text of the blog as this will also help the search engine rankings of those pages.

Getting Started with Blogging

As with all successful Internet Marketing initiatives your business blog must have a purpose and a defined objective. To achieve the best results from your blog match the objective closely to the primary objectives of your business

A good way to start is to create a simple, one page, blogging plan that will include details of your targeted audience, your keywords and the topics you want to focus on in your blog posts.  Always refer back to your blogging plan to keep your writing focused on your objectives.

In general, people are more likely to trust the content they read on blogs that come from individuals more than stories from large mainstream news sites, company websites or corporations.

Many people will search the internet for a topic and read the content from a number of different blogs on the subject and then they draw their own conclusion.

Blogging is an excellent channel for all businesses to broadcast their message online and build their online credibility.  If you would like help in adding successful blogging to your internet maketing strategy please leave a comment below or visit WSIIMS – WSI Digital marketing Services in Surrey, Sussex and South East England

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