As anyone who has ever been involved in Internet Marketing will tell you, the world wide web is a rapidly changing environment!  To be successful you need to be constantly aware of new developments – both with how the search engines are calculating which websites rank where in their results and also what new opportunities might be available from the ever expanding world of social media.  Despite this constant change there are many traditional internet marketing initiatives that any business can use that will always work

Like most things in life it is important that you learn to walk before you start trying to run your way to success.  It all starts with a good quality, professionally designed, conversion friendly website – yes you can do it in-house or try and buy cheap but this really is false economy and will cost you money, in terms of missed opportunities, in the long-run.  Think of your website as the ‘shop window’ of your business – are you happy with how your shop window looks?  Does it appeal to your customers?  Does it make people want to do business with you?  In times of economic difficulty it is even more important that you present your business as well as you possibly can.

It is no coincidence that the most successful websites are often the easiest to navigate and easiest to quickly find just what you want.  Content quality is of paramount importance of course, but you do need a good blend of graphics and text to get your message across.  Your main landing pages – the pages people tend to arrive at when they first come to your website – should be concise and to the point.  They must attract the attention of the visitor and make it almost instinctive for them to want to learn more about your products and services. 

Most research done on landing page design has confirmed that people will make their mind up about whether to stay on your website or go elsewhere in as little as just 7 seconds!  Using professional web designers like WSI IMS, who understand how to best use conversion architecture, or persuasion architecture as it is sometines know, when developing your website is highly recommended.

If you would like more information about our website development and design services please leave a comment below or visit WSI IMS – WSI Internet Marketing Services in Surrey, Sussex, Kent and throughout the UK.

Chris Griffin
Chris Griffin
Chris has been a Digital Marketing Consultant since 2005. Since 2007 he has specialised in Search Engine Marketing, both Paid Search and Organic SEO. He has an excellent record of helping businesses of all sizes, both in the UK and overseas, to achieve their online marketing goals.

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