In our previous post we discussed the importance of having a professionally designed website, built using the latest persuasion architecture techniques. Having got that far what should you do next?
In addition to your website there are other online channels that you should use to create your online brand and awareness about your products and services:
Online Content Marketing
We have proven for ourselves and many of our clients that content marketing, be it article marketing or blog content does work! The key to your success is in finding a supplier who can provide you with top quality content that is 100% relevant to your business and your niche. WSI IMS provide content marketing services for a wide range of clients and we do take the time to research which topics are ‘hot’ for each of our clients industries and produce content that will promote their business and their brand.
The object of all content marketing should be to build your online reputation as an expert in your field and create and improve your brand awareness amongst your target market. Online content marketing is also an excellent way for you to build good quality backlinks to your website, which helps improve your organic search engine ranking.
Email marketing is not new but it is still being widely and effectively used today. You should always aim to keep your email list as up to date as possible and encourage people to ‘opt in’ to receive your emails. Make sure the content is targeted to the recipient – never send out an email unless you know the subject is of interest and relevant to the recipient. Splitting your email list into categories or segments of people who share the same likes and interests will produce better results than one mass list and sending a ‘one-size fits all’ email.
We would again recommend you use professional graphics people and professional content writers for your emails. This should give your emails the ‘wow factor’ that will differentiate you from your competitors.
If you would like more information about our Internet Marketing services please visit WSI IMS or leave a comment below.
WSI IMS – Professional Internet marketing services for UK Business.