The greatest online marketing myth of all is “if you have a website then traffic will find it automatically” If only that were the case – but it most definitely is not! Making your website easy to find is a consideration that you should have right at the beginning of the website development project. Even at this early stage you need to think about how people will find your website and who you want to find it. Once you know who you want to find your website you need to think about what words they use in the search engines to find what you are selling – not the words you use, but the words your customers and prospects use.
Keyword research is a key part of any search engine optimisation strategy and one that has to be thought about if you want anyone to find your new website.
If you want your website to sit at the top of the search engines results for your primary keywords you will need to consider a search engine optimisation strategy.
Another online marketing myth is that all your internet marketing initiatives will just manage themselves. In fact all successful internet marketing campaigns require hard work to generate real results. In practice you need to publish your content, test it, tweak it and continue to refine your message until you find what works for you. You need to be open to trying new methods and techniques to gain that all important ‘edge’ over the competition. Often we have to spend a couple of days working on a new campaign to get it up and running.
If you think that you can ‘get away’ with just spending a couple of hours or so a week on your internet marketing campaign you will need a re-think! Again we would recommend that you work with an SEO professional, like WSI IMS to help reduce the lead in time / learning curve and fast track your success.
“The quickest and easiest way for any business to get traffic to their website is to use paid search marketing or pay per click”. Is that true? Or is it another myth? It is actually a myth because unless you know what you are doing with pay per click you will very quickly spend a huge amount of money on clicks that generate little or no business. Using a Google Adwords Professional like WSI IMS is the way to go unless you really do know what you are doing. Doing your own PPC advertising is not recommended for businesses that are new to internet marketing as the only people likely to make money from your efforts will be Google!
What may seem to you like a common sense keyword phrase for you to ‘buy’ may not be that way for your customers, and that is why it will pay you to work with SEO professionals, like WSI IMS to help you to learn what has been proven to work and what does not work. Using professional SEO services will give you the ‘tactical’ knowledge to drive up traffic and increase conversions – but be prepared to allocate a budget for at least six months to the project.
If you would like more information about WSI IMS search engine optimisation services, please visit WSI IMS or leave a comment below. WSI IMS – WSI Internet marketing services for UK business.