Paid Search (Pay Per Click)

July 27, 2016

Google Adwords Update: Google Expanded Text Ad’s are Live!

Google has officially launched expanded text ads on its Google Adwords paid search platform. Also rolled out yesterday was the additional functionality of device bidding and […]
January 28, 2011

Online Marketing Myths!

The greatest online marketing myth of all is “if you have a website then traffic will find it automatically” If only that were the case – […]
December 10, 2010

Create Effective Landing Pages for your PPC Campaigns

When you set up your Pay Per Click (PPC) campaigns you have to decide which page in your website you want your visitors to ‘land’ on.  Not […]
November 21, 2010

Using Web Analytics to measure your Paid Search effectiveness

If you use Google Adwords or any other Paid Search (pay per click) advertising to promote your business you need to make sure that the clicks […]