November 23, 2010

Effective Landing Pages are the Key to your Pay Per Click Success

If you are using Google Adwords or any other pay per click marketing there is one fundamental issue: There is absolutely no point in spending money […]
November 22, 2010

What is Your Online Brand?

What does your online ‘brand’ say about you?  What is your online brand anyway?  Your online brand has many component parts – it is not just […]
November 21, 2010

Using Web Analytics to measure your Paid Search effectiveness

If you use Google Adwords or any other Paid Search (pay per click) advertising to promote your business you need to make sure that the clicks […]
November 20, 2010

The Importance of Clear and Intuitive Website navigation

The navigation of your website is one of the most important elements in its design.   Good, intuitive website navigation will enable your visitors to find the […]