November 22, 2010

What is Your Online Brand?

What does your online ‘brand’ say about you?  What is your online brand anyway?  Your online brand has many component parts – it is not just […]
November 21, 2010

Using Web Analytics to measure your Paid Search effectiveness

If you use Google Adwords or any other Paid Search (pay per click) advertising to promote your business you need to make sure that the clicks […]
November 20, 2010

The Importance of Clear and Intuitive Website navigation

The navigation of your website is one of the most important elements in its design.   Good, intuitive website navigation will enable your visitors to find the […]
November 19, 2010

Understand what your competitors are doing – Before you start your own SEO strategy

Search Engine Optimisation (SEO) is a must if you want your website to appear highly in the search engine results pages for your chosen keywords or […]