We usually advise clients that Social Media Marketing (SMM) should always be used in conjunction with any other online or traditional marketing campaigns they are running. By integrating social media marketing with traditional methods you can most definitely increase the number of repeat visitors to your blog, your company website or any other business online profiles. Social Media Marketing is also an excellent and proven method to strengthen your branding and lower your marketing costs.

We will examine each of these benefits in a little more detail below:

Increase returning visitor numbers:

It will come as no surprise to our regular readers that we believe the first and most effective step in using social media for your business is to integrate a blog into the company website.  We have proven for ourselves and other clients of ours that blogging is THE most effective social media marketing initiative for any type of business.   A blog will facilitate the sharing of good quality information (your content) with others. If your content is engaging and interesting and it adds value to your readers, you will develop a strong and loyal readership.

By regularly posting good quality articles about your services, products, keywords and your brand, you will steadily build your online reputation and increase your stream of visitors. By mentioning your traditional marketing campaigns in your blog posts occasionally you will also draw in new curious visitors to read what you are saying.

Help your SEO (Search Engine Optimisation) efforts

A natural result of social media marketing is that if people are engaged and interested in what you write, they will link to it and tell their friends about it.  They will also add comments on your blog either to reinforce or disagree with what you have said. This can trigger numerous conversations and discussions throughout the social networks. These links from other social networks to your content will also help strengthen your position on the search engines.

By using targeted keywords and keyword phrases in your discussions and SEO campaigns, you will be boosting the rankings of your web pages for those selected targeted keywords.

Branding

Social media marketing is extremely powerful in the area of branding. For example, advertisements on Facebook can build name recognition and increase brand exposure. By posting a catchy or interesting video on YouTube about your products or services you can very quickly generate awareness for your brand.  It has been proved that in any marketing campaign, the more times you see a product, the more likely you will be influenced by it, even if you don’t want to be!

Save money on your marketing

Traditional marketing is usually more expensive than social media marketing. This means you can stretch your marketing budget while improving the overall reach and effectiveness of your marketing efforts.   By combining traditional marketing with social media marketing, you are multiplying the effect of delivering results.

If you would like any more information about Social Media Marketing Services please leave a comment below or visit GB Web Marketing –Internet Marketing Services for businesses in Surrey, Sussex, Kent & throughout the UK.

Chris Griffin
Chris Griffin
Chris has been a Digital Marketing Consultant since 2005. Since 2007 he has specialised in Search Engine Marketing, both Paid Search and Organic SEO. He has an excellent record of helping businesses of all sizes, both in the UK and overseas, to achieve their online marketing goals.

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