Simply put if your customers do not use the Internet, you don’t need search engine optimisation (SEO). But, if they do, you are very likely to lose a lot of money if you fail to optimise your website correctly.

Search engine optimisation (SEO) is a basic investment that will have a big impact on your online success. Organic SEO done correctly is very cost efficient – Pay per click advertising has become very expensive. It is not unusual to find that a popular keyword phrase has a cost per click of £2.00 or more. If you get 2,000 visitors per month through that keyword on Google AdWords, you have to pay £4,000 per month in paid search advertising costs.

If you invest a fraction of that cost in organic SEO to continually improve the position of your web pages in the regular search results, you will save a lot of money not just in the short term but using adaptive SEO will give long lasting results. For example, our monthly  SEO plans start from just £750 +VAT. You can track your SEO results Google Analytics and other website analytics programs can show you how many visitors you get from organic searches and if you configure your Analytics Goals correctly you can also see how much money you make from these visitors.

For example, the ‘Top referrers’ page in Google Analytics will show you how many visitors you received through a particular link (referral from another website) and how many of these visitors converted into enquiries or sales.

The ‘Top keywords’ page shows the most often used keywords used by people people find your site and you can also see how many of these people buy on your site.

You get high quality traffic The visitors that come to your website through search engines are usually high quality visitors. They have searched for keywords and phrases that are related to your products and services and then they clicked to visit your web page on the search results page. In other words: these visitors want what you have to offer on your website. That can have a big effect on your sales revenue.

For this reason, it is very important that you choose the right keywords when embarking on any SEO campaign. With the right keywords, you will attract not just website traffic but traffic that is likely to convert to sales.

Don’t just focus on the big money terms or the more obvious keywords. Also use location terms, informational terms, long tail keywords, etc.  The more related keywords you use, the better. High rankings for the right keywords will have a major influence on your revenue.

By using professional SEO companies like GB Web Marketing you will be giving your business the best chance of being found in the search engine results.  For more information please leave a comment below,  call us today on 01293 822755 or use the contact form.

Chris Griffin
Chris Griffin
Chris has been a Digital Marketing Consultant since 2005. Since 2007 he has specialised in Search Engine Marketing, both Paid Search and Organic SEO. He has an excellent record of helping businesses of all sizes, both in the UK and overseas, to achieve their online marketing goals.

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