According to statistics released by ComScore, Internet users in the USA watched a total of 32.4 billion videos in January 2010.

The total search volume for January 2010 was 23.1 billion according to another study that ComScore has done. These reports show that there are 53% more video views than online searches for information.  Now that is scary!

YouTube was, unsurprisingly, the most dominant online video website with 12.7 billion videos watched by residents in the USA in January 2010. On average a YouTube viewer watched over 90 videos in January and this statistic shows a steady increase of 50% of over a year ago.

The top online video sites were:

  1. YouTube 12.8 billion videos
  2. Hulu 903 million videos
  3. Microsoft 492 million
  4. Yahoo 435 million

Google – everyone’s favourite, continues to dominate the search engine world with 65.5% of the USA core searches. The core searches consist of searches done on the top 5 search engines. Other popular websites such as YouTube, Ebay and Craigslist account for 35% of searches.

Google’s continuing dominance, at least in the western world, remains clear:

Top search engines

  1. Google 9.5 billion searches
  2. Yahoo 2.4 billion searches
  3. Bing / MSN 1.7 billion searches
  4. Ask 0.5 billion searches
  5. AOL 0.4 billion searches

The message is clear, if you are considering an organic Search Engine Optimisation (SEO) Campaign always optimise for Google!

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Chris Griffin
Chris Griffin
Chris has been a Digital Marketing Consultant since 2005. Since 2007 he has specialised in Search Engine Marketing, both Paid Search and Organic SEO. He has an excellent record of helping businesses of all sizes, both in the UK and overseas, to achieve their online marketing goals.

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