‘Weblogs’ have been around since the mid 1990’s having first become popular became as personal journals / diaries.  

Back in 1997 Information Architect Peter Merholz decided to pronounce the word ‘weblog’ as ‘wee-blog’ or ‘blog’ for short and the name stuck and is now included in the Oxford English dictionary. 

Blogs differ from websites in that they are an ‘activity’ as much as they are a communication channel.  Your website is something that you have, your ‘blog’ is something you do.  The dynamic nature and informal  style of blogs soon quickly caught on with businesses as well as individuals, and for a good reason – Blogs allow a business to communicate with their customers and prospects directly in its own voice and in its own style.  More importantly blogs give your customers the opportunity to talk back and share the conversation with their friends. 

Internet marketers quickly noticed some unintended benefits of blogging: 

  • The dialogue used in blogs often contains, in a rich ‘organic environment’, many of the search terms (keywords) used by their customers and prospects.
  • When other relevant sites linked back to the blog it further increased the likelihood that new customers would find out about their products and services through their corporate blog.
  • The search engines are almost ever present on the blogosphere which means that all content posted on the blog was indexed very quickly and was ranked highly in the search engine results pages.

Business blogging is now a highly effective channel for companies to quickly communicate and engage with their customers and potential customers and if it is done correctly it can be one of the most effective ways for a business to market itself online. 

Over the next few posts we will be helping businesses to make best use of this important online resource.  Please be sure to check back again tomorrow for the next post in the series.

If you would like to know more about how blogging can help you promote your business online please leave a message below or visit WSI IMS – WSI Internet Marketing Services for UK Businesses

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