Clickymedia have recently released some interesting statisitics about Social Media in the UK.

Facebook continues to be the outright leader in social networking sites in the UK, with far more users than its competitors; Twitter, Flickr, MySpace, and Linkedin:

UK Social Media Useage

(Figures from June 2010)

Facebook currently has over 25,000,000 active users in the UK (August 2010), that’s approximately 45% of the population. Further statistics and demographic breakdown of Facebook users follows below.

UK Facebook Age Split

UK Facebook Male/Female Split

UK Facebook Users split by Age / Gender

(Above graphs based on figures for August 2010)

What is more, all these millions of users are now spending more time on Facebook each month than ever before:

Time Spent on Facebook in the UK

(Comparing average time spent in June 2010 to June 2009)

This means that overall the average length of time users spend on a typical visit to Facebook is by far the longest of the top 3 sites:

Average length of visit to social networking sites in UK

(Figures from August 2010)

Sources: BBC, Facebook, Google – public data, Alexa.

The message to Business owners of fairly clear – if you have to choose just one social networking site on which to create a profile for your business it has to be Facebook.

WSIIMS is a professional Digital Marketing company based on the Surrey / Sussex borders in the UK.