Social Media Marketing For UK Business

Effective Social Techniques

The internet is a constantly moving medium and what was considered good practice just a couple of years ago is no longer relevant.

The major search engines change their “algorithms” (the complex calculation used to determine the search engine results placings) regularly and professional internet marketers, such as Griffin & Black Associates , must keep constantly up to date with the latest developments in search engine trends.

Social Media Marketing (SMM) is currently at the forefront of the internet and should be a key component in your own businesses internet marketing strategy.

Digital Marketing Services in Surrey, Sussex Kent & London

Why Social Marketing?


Social Media is a world wide phenomenon that focuses on communication, branding and social interaction with your existing customers and prospects.

Social Media Marketing fosters a 2-way communication as opposed to a 1-way broadcast of your marketing message and to achieve the best results from social networking takes both time and dedication.

Social media allows people to ask questions, discuss topics, learn about products and services, network with each other, bookmark pages they like, vote and share information and opinions on many issues.


The goal of these online tools is for you to engage and interact with your prospects in as many different places and in as many different ways as possible.

There is no quick and easy way to succeed with the Social Media marketing, it is all about building an online reputation and developing lasting relationships that will result in new business or sales leads at some future point.

Social Media Marketing uses multiple websites/social portals and many media types e.g. images, videos, audio files as well as text.

What is Social Networking?


Social networking is the sharing of interests and information online by connecting with other like minded people.

Micro-blogging tools such as Twitter fall under the general category of social networking as do other popular social bookmarking websites such as Digg, Stumbleupon, and Technorati.

Social networking is closely related to social bookmarking and you are able to add as many bookmarks on the web as you wish and when you start to share your bookmarks with other people, interacting with them, starting conversations with them then you have begun social networking.


Social networking is all about building an online reputation and lasting relationships.

Social networking can be used to successfully accomplish many serious business goals, such as building and retaining your online brand reputation and increasing your online visibility.

In each of these applications users are able to add their own keywords (tags) to web pages and blog entries.

What is Social Media Optimisation?

Social Media Optimisation (SMO) is a key aspect of any social media marketing plan.

Griffin & Black Associates offers a comprehensive range of SMO services including:

Social Profile Optimisation

Regular addition of optimised content to your social media profiles and website

Social Monitoring

Monitor and manage your online reputation

Content worth sharing

Encourage your visitors to interact, tag and share with your online activities

Continuous Connection

Enable you to connect with your visitors, prospects, competitors and community members through comments, links and other methods of online participation to achieve an organic growth in your user database

Convert into web traffic

To work with you to track, monitor and maximise the opportunities with the traffic and visitors to your website via analytics

Create Awareness

Create awareness of social marketing events and trends to help you gain maximum exposure to your target audience

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