Every business owner wants to improve the online visibility of their business, but as you are probably not an expert in Search Engine Optimisation (SEO) you are not too sure what to do. Don’t worry, there are plenty of SEO professionals out there eager and ready to help you. In fact there are so many people claiming to be SEO experts the hardest part is deciding who to use to help you!
Remember your sole objective is to find someone with a proven track record of success that can help you in every aspect of your search engine optimisation. From improving your landing page design to boost visitor conversion, right through to helping you formulate a definitive SEO strategy.
WSI IMS are expert strategic marketers, and before we do anything we always seek to understand the most appropriate way we can apply proven SEO initiatives to clients with an array of digital content—business website, business blog, press releases, social-media profiles, even “old-fashioned articles”— can boost visibility online.
It never ceases to amaze us, even when exploring big-budget corporate websites, that many have not incorporated even the most basic Search Engine Optimisation best-practices. We can only assume that these sites are relying heavily on PPC (pay-per-click) to generate traffic. However, wouldn’t it be much more cost effective in the long run if they were found for their primary keywords near the top of the organic listings? Of course it would.
You can see how well your website is optimised to be found in the search engine results by taking the following steps to enhance your website:
Review the Meta data on each page of the website
Either: click on View/Page Source in Firefox; View/Source in Internet Explorer or right-click/View Page Source in Google Chrome browser. Then press Crtl-F and type in “meta”.
This will highlight the meta data on the page – what is listed there for keywords, title and description? Are all the entries still relevant to the current page content? This exercise needs to be repeated for every page in the website – remember each page of your website should be unique and as such each page should have different meta data. The search engines will penalise those websites who use the same meta data on each page.
Look closely / critically at your web page content
Ask yourself whether the content on each web page really does address and reinforce the keywords that are unique to that page. Also review the page header tags (h1 tags), alt tags on images, and keyword density – i.e. how often do the keywords appear in the page content?
Take time to research your keywords
We cannot over emphasise the importance of selecting the right keywords. Your keywords must of course be relevant to the topic of the page but they must also be words or phrases that people use in the search engines when they are looking to find the products or services you provide. There are several resources available online to help with keyword research, just key in “keyword research tools” to Google. You can even use Google’s own keyword selector tool.
To get the most out of your digital assets, be it your website, blog or social media profiles you should apply SEO best-practices to each page or post. If you know what the prevailing SEO best practices are, all well and good, if you don’t get professional help, such as WSI IMS.
As a business owner ask yourself these questions:
- Are you getting business from your website?
- Does your website earn its keep?
- Is your website an asset to your business?
- Are you getting leads from your website?
- Is your website content regularly updated?
- Is your website on page one of Google for your main keywords?
If you have answered ‘No’ to any of the above questions you need professional help. Please leave a message below or visit WSI IMS – WSI Internet Marketing Services for UK Businesses.