Internet Marketing, or Digital Marketing as it is now known, has a certain do-it-yourself pioneering nature at it’s core.  It is very tempting therefore to think that search engine optimisation (SEO) is one aspect of your internet marketing that you can do yourself.  Ask anyone who has tried to do this however and they will tell you just how time-consuming and stress producing it can be.  This makes the idea of hiring a professional search engine optimisation company quite tempting.  Whilst going to a pro will cost money, it will save you precious time and give you the comfort of knowing that the right person is doing this important task for your business. 

It is down to a question of cost.  Do you want to have a cost in time or a cost in money?  Should you go and hire a professional internet marketing company or should you forge ahead with your own in-house marketing plan?  Even if you have the resources in-house to handle SEO yourselves, should you do it? 

SEO – Do it Yourself

When done properly, SEO is an internet marketing strategy which utilises all aspects of search engine optimisation.  From social media and content marketing to developing strong keywords and monitoring your website analytics, strong and effective SEO strategies should cover all the bases.  Doing it yourself without any prior experience is likely to open a whole new “can of worms” for you which you may be unprepared to deal with.  Search Engine Optimisation is a process, not an event and requires daily maintenance and monitoring that most business owners simply don’t have the time to do properly. 

SEO – Hiring a Professional

If, like most business owners, you barely have time to ‘tweet’ or write your company blog then hiring a professional search engine optimisation company is likely to be the best move for your business.  Not only will a qualified SEO expert like WSIIMS take advantage of tools widely available from people like Google, they will also dig far deeper into search engine drivers for your business.  By carrying out a detailed analysis of your specific needs, SEO experts like ourselves are able to customise their services to suit your specific business needs.  Instead of the old trail and error method the new breed of digital marketing consultants know a variety of techniques to help you achieve an immediate increase in targetted traffic to your website.  Ultimately, a WSI Certified Digital Marketing expert will provide you and your business with a sense of security. 

If you would like us to help you make sense of SEO please visit our website to learn more …..

Chris Griffin
Chris Griffin
Chris has been a Digital Marketing Consultant since 2005. Since 2007 he has specialised in Search Engine Marketing, both Paid Search and Organic SEO. He has an excellent record of helping businesses of all sizes, both in the UK and overseas, to achieve their online marketing goals.

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