Twitter is the world’s most popular micro blog and whilst it’s primary service was for friends, family members and co-workers to keep in touch over the past year or so Twitter has become an extremely popular avenue for businesses to communicate with their customers and prospects. The inherent nature of Twitter is its real-time newsfeed and it’s ever growing population. As at June 2010 Twitter had 190 million users tweeting 65 million times every day.
So what do Companies use Twitter for?
Companies can use Twitter for any purpose to communicate a short message to their customers and prospects on issues such as:
There is no question that Twitter is now the most talked about social media portal and many companies have seen this as a great opportunity for them to promote their business.
The primary ways that businesses use Twitter include tweeting to expand their customer database by finding individuals with the same interests and needs of your business, using Twitter to increase their brand recognition amongst their followers and demonstrating their expertise and encouraging their followers to look to them as a source of information and authority on the subject.
Twitter can also be used by your business to ask questions to a community, for instance product research and to build trust and a loyal community to your brand amongst your followers. Twitter can also be used as another avenue for permission based marketing and as both a customer service and research tool.
Here are 5 ways to encourage people to follow your business on Twitter:
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