Internet Marketing, or Digital Marketing as it is sometimes called, can be defined as using the web to advertise, promote and sell your products and services. A strategic internet marketing plan should be drawn up in much the same way as any generic strategic business plan, but with a more definite and focused objective.
When you start to prepare your online marketing strategy you need to consider how it is going to be integrated with your primary business objectives and how it will dovetail with any existing traditional marketing strategies that might be in place. It is important that all your marketing strategies complement each other and that you have a ‘joined up’ marketing strategy for your business which covers both online and traditional marketing initiatives if you are to achieve the best results.
When we are commissioned to prepare an internet marketing plan for clients we always include the following:
Business plan – this can be comprehensive or brief depending on the individual business but as a minimum it will include:
- A description of your company and your company history.
- Details of what your long term and short term overall objectives are
- Details of which products or services you sell
Marketing Resume – including:
- Details of your targeted market
- A list of your primary competitors together with a note of their individual strengths and weaknesses.
- A definition of your targeted customers together with a note about how they make the final buying decision
- A summary of your positioning, branding and pricing strategies
Internet Marketing Recommendations
The contents of this section will be based on your marketing plan, what your online objectives are in terms of lead generation, traffic, online sales, warranty service or customer service. Our recommendations will be geared towards helping you develop your strategies around search engine marketing (SEM), email marketing, affiliate marketing, podcast marketing and blog marketing.
Based on the demographics of your targeted customers, what informative and interesting content can you present to them to develop a strong and recurring readership?
You can always use your blog to support your other online marketing strategies and marketing plans.
For more help with your online marketing strategic planning please leave a message below or visit WSI IMS – WSI Digital Marketing Services in Surrey, Sussex, Kent & the South East of England.