Here is what Google has to say:

“Webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages”.

Source: Google Webmaster Central

The importance of inbound links cannot be overstated.  If you want to see your website at the top of the Google search listings you must have a link building strategy to attract quality inbound links. 

Quality reigns!

Not all links are created equal.  Google tells us that quality is much more important than quantity.  As far as link building is concerned quality reigns supreme and having a small number of inbound links from relevant, authoritative sites can greatly improve your website rankings, whilst having dozens of links from lower-tier websites can prove to be little better than having none at all.  

Obtaining good quality links from a wide range of relevant websites should be the goal and objective of any link building strategy.  It is also one of the biggest challenges many website owners face today.  WSI Internet Marketing Services can help you establish and implement a link building strategy and we can also help you tackle the four main challenges you face:

1. How to find relevant link prospects – sites that could link to yours

2. How best to evaluate these prospects so that you can concentrate your efforts on creating links with the most relevant websites

3. How to organise your link prospects into campaigns and keep a track on who you have contacted

4. How to analyse websites that rank well for a particular keyword or keyword phrase

If you would like to learn more please call us on 01293 822755