The answer is most definitely yes! By adding a blog to your website and writing regular optimised blog posts to it you can improve your overall organic SEO (Search Engine Optimisation) rankings dramatically.
There is a well known online marketing saying “Content is King” and this is very true. Each blog post created by you or your employees does not just count as a single blog post but it is regarded by the search engines as another content page of your website.
By having a blog you will be able to add regular fresh keyword rich content to your website. Blogs that are written with original interesting insights and opinions will attract links from other blogs which can build up the overall link popularity of your website. When you publish a new blog post, your new post will be broadcast via RSS (Real Simple Syndication) online so that blog aggregators, search engines and users will know that you have new content available. This happens just a few minutes after each blog post has been published.
SEO blogging tips to help you get the best rankings for your website
Keywords: before you even start to write your new blog post, select a topic that is related to your website and your business and that is also going to be of interest to your best customers. If, for example, you have a website which sells electronic appliances, you might consider writing a couple of blog posts as “how to” guides so that your customers and potential customers will find it easier to use these appliances.
Prepare a list of keywords/keyword phrases from your topic that you can use in your links, titles and content. To ensure you get quality keyword links to your website from your blog posts it is important to create links on the keywords you have chosen and link those keywords to the most relevant page in your website (as we have done on the keyword phrase Search Engine Optimisation in the first sentence above).
Content: Blog content should not be about the direct selling of a product or service. Your content is about engaging with the readers of your blog (social media) and educating those readers. Always provide your readers with thought provoking articles. With your blog you are helping to reinforce your online brand, yourself and your company, and you are also positioning yourself as an authority and expert in your industry. If the content of your blog posts is interesting people will return again and again and read what you have to say.
Linking: If your blog topic is original and interesting, you will be able to develop a strong readership that will regularly return to read your blog posts. Other people will be able to comment on your blog postings and can even use your blog postings as a reference in their own blogs. In this way your blog can become a natural linking magnet as other bloggers visit your blog as a point of reference.
RSS: When a new blog post is published an automated RSS (ping) is sent to the search engines, blog aggregators and various other social media channels that your blog might be connected to. This “ping” contains the blog post title, first few sentences, date published and a link to view the full blog post content. These RSS pings can actually appear in the organic search engine results within just a few minutes of publishing your blog post.
Hopefully this post has answered the original question and convinced you that blogging can indeed greatly boost your website organic search engine rankings. Blogging is a great way for you to build brand awareness and also create awareness of your products and services.