2010 has so far been the ‘Year of The Blog’  With more and more businesses using online marketing and interactive digital formats to promote their products and services blogging has become  arguably the most effective social media tool of them all!

Most marketers, businesses (both new and established) are using a blog to market their products and services online. In short, they are creating a brand image online through interactive blogging!

Marketers all over the world are using blogging to reach a wider audience base which can be both diverse and vast. The rich and varied audience who will read your blog makes blogging one of the most versatile forms of internet marketing.

Small and medium sized businesses also use blogging to promoting their products and services online. The latest surveys and online marketing trends reports reflect the increasing use of blogging in the world of digital marketing.

Even seasoned entrepreneurs as well as beginners can benefit from the cost-effectiveness and wide reach of blogging.

The tool not only strikes a chord with the existing consumer base of a company but it also helps to form a connection a company’s prospects. Blogging will also help you to more easily share information and knowledge in a conversational, friendly manner with instant feedback available through high speed and “anywhere-anytime” internet.

The most important aspect of blogging, which in our view makes it an indispensable part of the worldwide Search Engine Optimisation (SEO) services, is its ability to quickly establish online credibility for writers (bloggers) on the Internet. The rich information provided through blogs (corporate, personal or industrial blogs) helps to establish a blogger as an ‘expert’ and promotes the blog as a rich resource of valuable content for an industry or sector.

Blogging can also help you to build / reinforce your online brand . From a Search Engine Optimisation perspective, blogs are highly visible and posts are regularly ranked highly in the search engine results.

If your business has not yet joined the blogging revolution don’t you think you might be missing out?

If you would like to learn more about how blogging can help your business please leave a comment or visit WSI IMS – WSI Digital Marketing Services for Businesses in Surrey, Sussex and the South East of England.