{"id":606,"date":"2011-03-07T09:03:09","date_gmt":"2011-03-07T09:03:09","guid":{"rendered":"http:\/\/gb-webmarketing.co.uk\/blog\/?p=606"},"modified":"2016-07-15T12:10:53","modified_gmt":"2016-07-15T11:10:53","slug":"own-goals-in-website-design-part-2","status":"publish","type":"post","link":"https:\/\/griffinandblack.co.uk\/own-goals-in-website-design-part-2\/","title":{"rendered":"Own Goals in Website Design \u2013 Part 2"},"content":{"rendered":"

In our previous post we highlighted some of the own goals you can \u2018score\u2019 if you do not take care to look at your website design<\/a> as a website user rather than its owner.\u00a0 In this post we conclude the article with further considerations:<\/p>\n

More about those fonts<\/strong><\/p>\n

Most professional website designers<\/a> care about what they do and the quality of the product they deliver to their clients.\u00a0 In most cases when a site is first launched there is a consistency throughout the website of font style, font size and font colour. There is a good reason for this; it looks much more professional than a carousel of different styles and colours!\u00a0 It can be quite frustrating to see how some website owners use different styles, colours and sizes of font in an attempt to be creative!<\/p>\n

Different font styles, colours and sizes on the same page should be avoided at all costs.<\/p>\n

Web Usability Issues<\/strong><\/p>\n

This is not just a compliance issue; it is about making a visit to your website an enjoyable and memorable experience for all your visitors.\u00a0 People of all ages now use the internet and one of the largest increases in the number of people using the internet has been in the over 55\u2019s.\u00a0 It is important therefore to use typography that can be easily re-sized as if people cannot read your content they will certainly not buy your products or services.<\/p>\n

Over Use of large file sized graphics<\/strong><\/p>\n

How often do you click on a link from the search engines only to find that your desired page takes an age to load?\u00a0 Research in the USA has highlighted that the average time a web user is prepared to wait for a page to load is just 3 seconds \u2013 and then they will decide whether to stay and look around or move on within just a further 7 seconds!<\/p>\n

Slow page loading times are usually down to the size of the page being loaded, particularly the size of any images on the page.\u00a0 If your pages load slowly either reduce the number of images on the page or optimise (re-size) the images ‘for the web’.<\/p>\n

And, there\u2019s more…<\/strong><\/p>\n

In no particular order, but all guaranteed to drive your website visitors away:<\/p>\n