Griffin & Black Associates – Email Marketing
Email Marketing can be very effective (when done properly) – and surprisingly inexpensive – so much so that an entire industry has emerged to support it. Email Marketing offers unprecedented targeting capabilities which allow you to customise your messages to make sure that they appeal to different groups of customers (segments) which leads to a much higher response rate.
Email Marketing can be defined as simply sending a message by email to known contacts. The problem nowadays is that due to the huge volumes of SPAM email, use is highly regulated and should only be used on an “opt in” permission only basis – in other words the email recipient must have opted in and agreed to receive emails from you.
We can help you to build an “opt in” client email list and this should be a top priority for any business owner. The email marketing systems offered by us are highly sophisticated and are capable of categorising your customers and prospects on just about any criteria you could want. This is very important as the more relevant your message is to the recipient, the more likely he is to open and act on it.
What Can You Do With Email Marketing?
• Would you like to run a promotion targeted at customers in a specific postcode region?
• How about being able to send a different message to your male and female customers?
With our recommended Email Marketing Systems you can do that, you can even categorise your entire customer database by the products or services that customers have bought from you in the past or any other criteria you want to use.
Email Marketing is not just about customer acquisition, in fact history tells us that email marketing has actually proven to be a relatively poor customer acquisition tool – but it is and has been a first class customer retention and development tool.
Why is Email Marketing Important to Your Business?
Today’s consumers have a long list of buying choices and very short memories! Through Email Marketing you can stay in regular contact with all your customers to remind them that you are still in business and both appreciate the business they have given you in the past and would welcome doing business with them again.
Email Marketing can be used for regular newsletters, seasonal or one-off promotions and any other announcements or messages you wish to use to keep your business at the forefront of your customers minds. Your customers are likely to appreciate the personalised and relevant information they are getting from you which can only help build and maintain customer loyalty.
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